Read about the insane bike challenge that’s raising money to beat cancer

Discover FireFlies Patagonia, the 1000km Patagonian pot-holed, puma-stalked, volcanic bike raid that could be the craziest bike adventure on earth.
Written by Matt Maynard

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There is no way to say it politely.

This insidious disease strikes without mercy and brings even the mightiest to their knees. That is why we do what we do.

We can’t claim to be actually curing cancer, though we do believe that through our fundraising efforts to Bloodwisea leading UK-based charity, we are helping scientists and doctors to research better treatments and ultimately a cure for leukaemia and blood cancers.

Riding a CX bike for eight hours a day is a painful and demanding experience, but nothing compared to the physical, mental and emotional pain that cancer patients and their families endure on a weekly basis.

Our small amount of suffering is offered in exchange for a small amount of hope and a belief that we can make a difference.



The FireFlies Tour was established in 2001 by Sandy Watson Scott (then Head of TV, M&C Saatchi) in recognition of relatives’ and friends’ battles with Cancer. Five friends – Jake Scott, Adrian Moat, Nick Livesey (Directors at RSA Films), Tim Page (Head of TV, Y&R) and Chris Haworth (Sports Photojournalist) – cycled from Geneva to Cannes, to join fellow industry professionals at the Cannes Lions Advertising Festival, but more importantly to raise money for a Leukaemia charity.


After completing The FireFlies Tour Alps in 2015, 2016, 2017 and 2018 Axel Brink and Polo Luisetti, Managing Partners of La Casa Films, have brought the tour to the Chilean and Argentinian Patagonia.

For all PR and sponsorship enquiries, please contact Laine Lindsay Law at RSA Films or Axel Brinck & Polo Luisetti at La Casa Films.